Interview for HBM221N Marketing Research Review

In order to complete the assignment from HBM221N Marketing Research, we conducted 3 interview which 1 of the interview is with Swinburne student and others have to be with people who is outside Swinburne. The topic of this interview is about discount.

For the first interview, I interview my team mate (Lin) which is from China. It is a awful interview which only conducted for around 2 minutes. We didn't have a deep interview due to the language we are using is not our mother language. However, this basically is a failed interview but still not going to do it again, take it as experienced. 

The second interview for me is with my cousin (Zing) who visits me from Singapore. This time the situation is basically better than the first time, but I guess I didnt do well on this too. I am just too nervous. We are conducting the interview inside car while we are on our way to have breakfast.

And the third interview was conducted with my friend (Tan) who is currently studying in Australia. He came back Kuching for a short vacation. So far, this is the best interview for me even it start to be a little nervous at start of the interview.

From the interview, people mostly thinks that "discount" is to reduce the price of the goods. However, there is positive and also negative comment about discount. Some thinks that discount is good because we can buy the goods in lower price and encourage spending; the bad side about discount is that we do not have any idea why the goods will be discount? Is the goods having any problem? Expired soon? And sometimes we don't need the things but the psychology reason lead us to buy it but in the end we found out it actually useless. One of my interviewee did mention about, if the goods are able to discount at a big margin, means it may be not worth for the price it original been tagged on. On the other hand, one of my interviewee thinks that discount is a win-win situation which able to benefits both side of the buyer and seller. Buyer able to out their stock in a faster way and buyer able to purchase the goods at the lower price which they able and willing to pay for. Most of my interviewee first get to know about discount from their parents, and nowadays they receive the discount information via electronic media such as e-mail, Facebook, Smartphone application, but traditional ways still works such as newspaper and get to know about discount from friends. 

After conducting the interview, I found out that discount might be works for most of the people, especially for me but not my interviewees. 

Interview conducted by Phoebe Lo Qin Shan (4306902)

Banana White Chocolate Cake with Cream Cheese Icing

Yesterday night me and my dear follow the recipe and baked this. After we refrigerator it until this morning.

Anf it turns out to be taste like 年糕banana cakes.  Lol. I guessed that I had put too much flour into it. So it turns out to be like 年糕.

Even the cake is a failure,  but the icing was wonderful which made up by unsalted butter, cream cheese, sugar and sour cream. It tooks me so much time to look for sour cream. And finally we found it in premium choice but it is expire soon on 7th of October. 

So, this will be the picture of the cake.

久违的回忆，你好！

时间过得真快，转眼间，我们来到了未来。

今晚的夜里，我们有了点小争吵，于是我想起了回忆。

回忆里，你来认识我，我们一起相处，我们开始信息，接着，maple, msn, sms, msn, skype，分开，你的消失，我的等待，你的恋爱，我的失恋，还是我的等待，你的秘密，我的秘密，我们的秘密，你的分开，我的逃跑，终于的相见，终于的一起，开始了故事，多了两个小坏蛋。

看了从前的故事，看到了忘记了的回忆。

我是怎么看见你的她，是在Kevin的生日，George的家。原来我们分手，是在2010年的三月。这段时间的记忆，怎么就这样子的不见了，我也不清楚，或许是太痛了吧，忘记了疼痛的感觉，却记得漫长的过程。

每当别人问起，你们在一起了多久，是怎么相识的。我们彼此都答不出来。呵呵呵，或许是经历了太多了吧。我们也不清楚该怎么回答了。

2008年，我们在线上游戏认识的。当时我们都在中学时期的放假，每一天都在一起玩游戏，但是是在不一样的世界里。当时的我们，17岁及15岁。

2009年，这一年，我们过得很不错，对于未来茫然年少无知的两人，并不需要考虑距离及未来。

2010年，19岁的你升上了大学了。然而，我们逐渐远离了。我们分开了。你的朋友的提点，她的主动，你的背叛。对如今的你来说，依然不算背叛，你说那时候我们分开了......

2011年，一年了，我从没一天以泪洗脸，接着看开，瘦了十多公斤吧，准备迎接新的对象，你又出现了。我犹豫，你分手。记得10月你生日时，我在你的Facebook wall留言，你看了后问我可以删掉吗，你不想别人想太多。于是，11月，我也和你做了同样的事情，只是，你和我并没有在一起。

2012年，我们约好了，1月见面。你要来了，我却陷入两难。他的懦弱，你的主动，我选择了你。4月，我来到古晋和你一起念书了。应该是10月吧，我们的纪念日吗？我收到了第一枚的戒指~

2013年，一年里，我们过得不错。2月，我们一起到KL旅行，这是我们第一次一起旅行。3月，我们买了第一只小狗，抱抱。接着，6月吧，我们买了第二只小狗，被被。

如今的我们，为了小狗吵架，为了玩电子产品吵架，为了减少了的沟通吵架，为了你的缺点吵架，为了我的缺点吵架，为了无数个无关痛痒的小事吵架，我们却还是在一起。大大小小的事情，我们都尝试过了。记得你说过，吵架是好的，吵一次架，我们就更了解彼此，但我们还是常常为同样的事情吵架。呵呵。

该高兴吗？我很感恩有你的一切，是你，让我终于有机会养了两只可爱的小狗。我从小，就很渴望能养宠物了，但是妈妈不肯。告诉你后，讨论了之后，你认为可以，也可能是你疼我吧，答应了我的要求。真的很感谢你亲爱的。我们，也经历了不少吧，看看从前写的，我等到了。

爱你。

8.19am,

24.08.2013

Ethical Reflection : The ethics of ageism - it affects more than older age groups

Base on this ethical reflection I have to place myself as the position of product manager of a range of impulse iced confectioneries such as Chocos, Mounties and Strawbs. Base on this point I will think that we have got on the bad side since we are going to promote things like this, which is not a healthy or food that are good for health, basically those are junk food which parents are mostly disagree to let their children consume.

Second point is that we are using young teenage girls to be in the television commercial and printed advertisement in order to promote our products or brands, Ok, to be honest I personally do not think that this is good from the moral view. But I have to do so since I was at the disagree side. So I really have to think it from the view of a business students. By placing profit at the first place. 

As the target market was given in the text, our target customer will be girls who is younger than 12 years old. It is easier to do once we have a selected target market. And we all know, little girl will copy what their elder brother or sister do so by adopting young teenage girls to be in the commercial did have the effect on girls who are younger than 12 years old. And ignored the moral value, we just have to sell as much as our products. Present our advertisement or commercial in a healthier or positive image will have good impact among parents too, especially parents who is around 20's years old. Making young teenage girls as our image, will make us easier to get closer to the target market too due to the similar ages and preferences. 

In the debate part, which is answering question of the agree side, I felt lucky cause we misunderstood the question before. We thought we are in the agree side which is should not use young teenage girl to promote our product. I checked on the restriction of advertisement and hope that agree side didn't see this because there is a rules talking about television commercial should not be appear 10 minutes  before,after and during children's tv program showing time. Even this is in specific country but this will be a strong point to talk about should not targeting children which is below 12 years old and this is what the law use to - to protect children not being affect by the television commercial. However, we think at both side which is agree and disagree, we can said that we are well prepare to answer the question that agree side asked. But I think that agree side did a little bit nervous which there are more peace comparing with the last few debate. 

Overall, I think that debate things did help a lot and let us gain a lot of great experience. Students can develop their presentation skill, research skill and learn from both side which sometimes you are in the side that you think it is so hard to do but after doing research you know that you can do it, the hints is given you inside the text.  

女人累了是很可怕的

不管是不是在一起了，当一个女人累了，这，会是很可怕的事情.....

我，好像开始累了，一个人坐在电脑前，静静的，幻想着没有你的生活。我，是怎么了？


呵呵呵，从前，总是想着我们在一起的未来，现在却正好相反。

忽然，情歌唤起了从前的记忆。


从前，总是听着情歌，想念着你。。。

听着听着，是黄小虎的《没那么简单》，是的，两个人相爱确实不是那么的简单，每个人有自己的脾气，然而，我自己的脾气却是非常的不好。 他总是能包容我，但最近，考试，在压力下大家都变了一个人。于是，我们都没有刚开始的包容了。


忍着忍着，我也就累了。。。。

付出于得到的，究竟有没有成对比？呵呵呵......


亲爱的，我累了，想一个人走走....


11.23pm,
10/06/2013

女人

女人啊女人，妒忌啊妒忌。

当看到另一半的前度时，心里就是莫名其妙的有些不快。

Hmmmm, 女人是难搞的吧？还是人的心理都是难搞的。


今天起，加油咯~看了看，又产生激励的作用吧？呵呵呵。。。。

"We fixed it"

最近，我们讨论起了从前。

过去的日子，我默默的写，你默默地看，这是我们唯一联络的地方，我想个傻瓜一般的自言自语，你就是个远方的听众，无法安慰，也无法回应。这样的日子，你才意识到我的重要。这时候的我，白天是个认真参与生活的人，夜晚却躲在房里想你。当我渐渐的放手时，夜晚的信息铃声总是提醒着我，是你、是你....

有时候，朦胧的我甚至误以为只是个梦。

有人说，当你梦到某个人，是因为他正在想你；是真的吗？终于鼓起了勇气问你了，如今的我已经忘了得到的答案是谎言吗.... 

谈起了从前，我才发现心痛的感觉是在心里磨灭不了的。如今的我，还记得第一次看见你们in a relationship时候的感觉；如今的我，还记得第一次看到你把你们的合照当成Profile Picture时的打击。心痛，是如此的强烈。我记得，一切的一切，记得你带来的伤害、记得你带来的伤疤...

痊愈之时，你又出现了.....

如今在一起的我们，我感到很幸福，从来没有一个人，可以如此的包容我的脾气。

有一晚，我们吵架了。你觉得你很不好，因为我总是嫌弃你，而你对我给你的感觉却很舒服，你觉得我做得很好，自己做得不好。

其实，你这么说了以后，赫然发现真正的坏人是我才对。

我总是嫌弃你做事情拖泥带水，不肯立即行动，总是迟到，不肯早到。而你却包容着我的脾气，你对我说，那是你生活里的一部分，你把那当成是生活的挑战，你已经适应它了。这时候的我，才发现，对不起你了...

虽然大家都对我说拍拖时候的甜言蜜语，以后就了就改变了，每个人都是如此。叫我别信了。是的，理智点的人都明白，包括我在内。时间久了，人类不懂得珍惜了，一点也不稀奇，感觉淡了，熟了，渐渐地曝露缺点了。

在这个便捷的时代，人们碰到了问题，很方便的，按一个键，拨一通电话，问题就能很轻易地解决了，根本不需要自己去动手。当两人一起久了，问题诞生了，不是自己去适应，不自己去改变或包容，最终都是以离婚收场。曾有个老人家说过，他们的婚姻之所以能够长久，是因为碰到问题时"We fixed it"。呵呵....

我不后悔错过，如果可以重来，我相信错过一次，现在的我才更懂得珍惜，也不会再轻易地放手了。

谢谢你，亲爱的。

11.17pm, 

21.01.2013